Social Media Marketing Analysis
https://www.facebook.com/sprint
The company whose social media page I chose to analysis is Sprint and their Facebook page. This company does an okay job of social media marketing in the sense that they have updates roughly every day, although it just may be as simple as an advertisements from one of their new products. The content flow all blurs into one as they only advertise new sprint products when they infrequently come out. Every once in a while they will post links to different forms of media, such as videos, that are still advertising their products. Once a month they seem to have a contest, a form of premiums, with the latest being a chance for users to win tickets to their favorite NBA team's game. This post, however, seemed to have a very small percentage of interaction (in terms of likes and comments) in comparison to the number of people who like this page. This contest blends in so well with the rest of the advertisements on the page that this contest could have easily been ignored by many.
Sprint's Facebook page also had a contest this past month for user submitted content, in which users were supposed to send in pictures of their favorite Chicago bands and nightclubs. This was a tactic to increase participation as well as giving a space for user-generated content. This tactic, however, was limiting to the since that only people who live in Chicago could participate. This seems to be the company's first attempt since May to have user participation. Sprint does succeed in one aspect in that they have a customer service portal for users to give feedback. This is a feature, however, of Facebook and not actively done by Sprint. Even though the customers have a space for Sprint to have a dialogue with it's customers, it seems that this does not actually happen.
Overall, Sprint does hit every key features of having successful social media marketing. They do this at such a sub-par level, however, that overall their social media marketing job is just mediocre.
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