Sociology 167
Chang Liu
November 19, 2013
Chocolate Rain
“Chocolate Rain” meme became viral in 2007 when Tay Zongday produced a music video called “Chocolate Rain”. He recorded his performance while portraying his song “Chocolate Rain” through singing into a condenser microphone in his apartment. He posted the video on YouTube on April 22, 2007, and soon the video began to become popular. It became popular because the Zonday, a teenager boy at the time, has a unique voice that sounds like a 40-year-old man. Since the song produced in an informal way, and Tay Zonday’s motion of breath in while he singing is so dramatic, so people thinks that is random and funny, and it can entertain people. In July 2013, the video had 92,709,059 views. (Wikipedia) The video was among the top 50 most viewed YouTube videos of all time at a point. (Know Your Meme) The “Chocolate Rain” attention started as a joke at 4chan. (Wikipedia)
Link of “Chocolate Rain”: https://www.youtube.com/watch?v=EwTZ2xpQwpA
On July 11st, 2007, anonymous started to pay attention to “Chocolate Rain”. Therefore, Tay Zonday created another video for his newfound audience on July 18th, 2007. He produced a karaoke cover on Rick Astley’s song “Never Gonna Give You Up”, which called “You Got Tay Rolled! ‘Never Gonna Give You Up’ Karaoke”.
Tay Zonday started his career by creating commercials, such as “Cherry Chocolate Rain”, “Firefox Rise Up” and “Last Laugh”.
After Tay Zonday posted “Chocolate Rain” and appeared on 4chan, many people imitated his singing styles or recreate his posted videos and posted them on the Internet, such as “Vanilla Snow (Chocolate Rain Parody)”, “Chocolate Rain 8Bit Remix’ and “Chocolate Rain by Chad Vader”
Some of Tay Zonday productions’ website: https://www.youtube.com/watch?feature=player_embedded&v=u_aY7HZvFpQ
Some of the imitations and recreation of Tay Zonday’s productions’ websites:
References
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