I decided to analyze a very large and well known franchise, McDonald's.McDonald's, as most people know is the largest in the fast food industry spread across numerous countries. Honestly, the page does have some interesting and cool pictures here and there with something new posted just about every day. Also, with their new "mighty wings" release, they have some promotions (such as free apps or a promotion on codes to win money), but no sort of discounts really offered aside from those. The pictures and videos are of people in many different situations carrying an item from McDonald's - an attempt to show that they have variety for every situation and that McDonald's can be seen in everyday life.
There are not very many engaging materials such as Prometheus with the forums or any free giveaways like other facebook pages. The closest to these giveaways are possible codes that you can get when going to the restaurants and ordering specific items. Mainly, the page is used for promotion on items on the menu and of course, the facebook page is spammed with comments of random comments that are not related to the fan page at all.
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