Sociology 167 Group Z: Assignment #5- Haksung Kim

Haksung kim

Sociology 167

Assignment

The Cinnamon challenge

l Description

- The “cinnamon challenge” is one of most popular game and viral internet challenge. The goal of this challenge is to swallow a tablespoon of cinnamon and inhaling powder without any drinking or vomiting in 60 seconds. Subsequently, upload the video including whole process to the internet.

l popularity & famous

- Since this challenge is extremely difficult and low percentage of success, over thousand peoples attempted to this challenge and have been uploaded on Youtube. This phenomenon became a viral on Youtube moreover, this challenge has chosen as a one of contents of reality television show and radio program in United Kingdom. Furthermore, some celebrities attempts and posted with this challenge. Due to this, “cinnamon challenge” became more catch on with the public. this challenge has been traced in 2001 by Michael Buffington and increased in popularity in 2007. Many people had not only posted Youtube, but also had posted other social networking websites by 2010. In particularly 2012, people’s posting and interesting peaked.

l Influence on other meme

- In my opinion, “the cooking challenge” and “the salt and Ice challenge” have emerged and directly influenced by “the cinnamon challenge” because this challenge is able to appeal people’s curiosity.

l Picture & video

(Picture 1. Pipe attempts the cinnamon challenge)-the origin of “cinnamon challenge”