The company website that I am analyzing is Simple Pickup. Simple Pickup consists of pickup artists who are selling their advice and tactics. I believe that they are doing a very good job at social media marketing, considering their product.
When it comes to premiums, their Facebook page does not seem to have immediate giveaways. However, with closer inspection, it is obvious that they do offer certain free trials and access to videos (but not as often as other pages such as Yogurtland do, perhaps because their product is advice, not a tangible item). Their participation, however, is great. Simple Pickup has surveys and asks the users what they want, for example they had a survey about where they should donate an extra $100. They do not, however, have a venue for user-generated content. The entire page is run strictly by the manager of Simple Pickup, with whatever he finds or comes up with. Their customer service portal is immense because Facebook is one of the ways that customers interact with the company. Customers give feedback on how they view the pick-up line techniques and any issues they may be running into. Probably the largest feature they have is their content flow. Every day, they post on their Facebook page three times. One post is a quote, one post is funny, and another one is a mix of the two. With consistent posts, they are able to see what the users want more of and the users and constantly reminded of Simple Pickup.
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