Assignment #3 Chang Liu

Analysis of League of Legends’ website

I would like to analyze League of Legends’ official webpage. League of Legends, created by Riot games, is one of the world’s most played PC game. Its webpage, http://na.leagueoflegends.com/, is effective of social media marketing. First of all, it provides free game to the players. The no cost marketing concept attracts the users to continuously find out more information of this game without worrying about the expense. The webpage is visually appealing. It gives a positive impression to potential players to join the Riot gaming community by providing vivid character role figures in game to attract users’ attention. This leads the users to move forward to install League of Legend.

Secondly, the website creates a player-participative venues to lead the players to keep interact with each other. It has an event call “Summoner Showcase” every two weeks, which allows players to submit the materials that relevant to the game that they create and shows them on the webpage. Every year Riot organizes a world championship to welcome gaming clubs from different countries to contend the championship for their countries. This motivates player to strive for high ranking in League of Legends, which solidifies the user-base of Riot. It also enables players from different regions to learn the game play strategy from superiors, and support their countries to become the winners.

Thirdly, users can help League of Legends to improve the gaming quality by submitting their comment through the webpage. They can also communicate their game play strategies and point of views towards League of Legends through the forums that the webpage creates. Riot will listens to the players’ reviews to make decisions to improve the game.

Finally, the webpage provides new and engaging materials daily to update relevant information about the new changes of the game, such as the new coming champions, agenda for competition of championships, and patch reviews. The information that it provides is informative and relevant, which helps the users to make decisions to participate in Riot’s community.